I dont really think that shope and jesse james are really even in the same category.
Shope generally builds bolt on baggers. Jessie james builds complete frames, front suspensions, etc etc and hand crafts alot of his parts out of metal.
They really both focus on two different areas and have their own styles. A more suiting competition would be shope and yaffe or something like that. I really think singling out Jesse James who really is not even building bikes anymore and who has never been known for building baggers is just a silly way to get some publicity.